Setting Up an Instagram Feed Widget
Connect your Instagram Business or Creator account and display your posts, photos, and reels on your website.
In This Article
Requirements
To use an Instagram feed widget, you need an Instagram Business or Creator account (not a personal account). Your Instagram account must also be connected to a Facebook Page — this is a requirement from Meta for API access.
If you currently have a personal Instagram account, you can convert it to a Business or Creator account for free in the Instagram app settings. It takes about two minutes.
Connecting Your Account
When you create an Instagram widget, you'll be redirected to Meta's secure login page. Log in with your Facebook account that's linked to your Instagram Business account. Grant the requested permissions — we only ask for read access to your posts and profile.
Once authorised, your latest posts will be pulled in automatically. The connection is maintained behind the scenes with automatic token refreshing.
Display Options
Instagram feeds look great in card layout for visual-heavy businesses, especially if you want to include captions and engagement data. Carousel layout works well as a horizontal strip showcasing your latest posts.
You can control how many posts to display. Six to twelve posts is usually the sweet spot — enough to show variety without overwhelming the page.
Tips for Best Results
Place your Instagram feed on your homepage, about page, or a dedicated gallery page. Avoid placing it near checkout or action-focused areas where it might distract visitors.
Remember that your embedded feed is an extension of your website — make sure your Instagram content strategy aligns with the professional image you want to present to website visitors.